Gabriel Branby is CEO of Gränsfors Bruks AB. They are makers of one the finest forged axes in the world. It has become more than just an axe. It is an icon for quality and a belief that there is another way of making things. Gabriel turned around the struggling company making it a global embodiment of quality and utility. And he did it by getting Gransfors to return to the thing it does best: Making a simple axe that does its job well and telling the story of how it is made.